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Created by: cubikey12 | 03/09/2024 06:22

What Makes Account-Based Marketing Unique?

Account-Based Marketing flips the traditional marketing funnel on its head. Instead of starting broad and narrowing down, ABM begins by identifying a select group of high-potential accounts. These are the companies that align perfectly with your ideal customer profile and have the greatest potential for significant revenue. ABM then delivers highly customized marketing experiences to these accounts, ensuring that every interaction is relevant and resonant.

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